Yianni Charalambous (Yiannimize), the supercar customiser trusted by A-list clients to personalise their rides is bringing his know-how to the masses with the launch of a new range of everyday car cleaning products.
Using his expert knowledge, the car king and social media superstar has turned his talents to developing a wide range of innovative interior and exterior products available to buy exclusively from Halfords stores across the UK and www.halfords.com.
Priced between £7.99 and £24.99, the wrap-safe Yiannimize range includes two dirt-busting car washing products – Super Suds Shampoo and Ultra Snow Foam; as well as Exterior Finish and Protect solution to keep body work looking its best. A streak free Glass Cleaner and Interior Clean spray completes the range.
Boasting more than 1.9 million Youtube followers, alongside an A-list clientele that includes the biggest names in the worlds of sport and entertainment, Yianni is known as the person the rich and famous flock to, to individually style their rides.
From the likes of Stormzy and Anthony Joshua, to Sergio Aguero and Harry Styles, Yianni delivers the goods when it comes to customisation, specialising in everything from car wrapping and interior overhauls to external paint protection.
Speaking about the new Yiannimize product range, Yianni said:
‘Yiannimize is here to disrupt the market. After being in the industry for so many years and working with some of the most expensive cars in the world, I know what products work best and what it takes to really give a car that A-class treatment.
‘The Yiannimize range offers an affordable and full solution to car care, with easy QR-code access to video tips and tricks from my specialist team, offering everyone the chance to achieve a professional standard clean at home.’
The range has been brought to life with the support of automotive technology entrepreneur Gary Digva, whose group In Phase International boasts a wide range of iconic brands, including dash cam giant Road Angel.
Gary’s insight and experience of working with global brands has helped to successfully develop the products from concept to reality.
The Yiannimize range will be available exclusively from Halfords stores and www.Halfords.com from 24th May 2022.