Introduction
W
ritten and compiled by Road Transport and Logistic Industry
specialists and published by one of the UK’s only dedicated commercial vehicle
media agencies. CV Driver magazine delivers news, current issues and affairs straight
through the cab window of the truck and straight on to the steering wheel of the drivers.
This is important, because drivers are the gateway to the opinion formers and attitude
makers of a vital multi billion pound industry.
Market research highlighted an untapped opportunity for a 'high end' free
circulation magazine dedicated to the driver and smaller fleet owner. The
house style and content lends itself to retention thus increasing the OTS
(opportunities to see) and lengthens the publication’s life as a point of reference
as well as entertainment. The research also highlighted the upward
influence the employed driver has in the decision making process of choosing
the necessary equipment, products and services required to keep their
transport business running.
The unique style of targeted free distribution embraces Truck Stops,
Truckwashes, Truck dealerships and large logistic operations. It is further
complemented by a national distribution team targeting smaller distribution
points.
A dedicated driver forum guarantees the magazine content is current,
useful and topical. The publishing team also meet drivers on their territory
to discuss issues further underpinning the publisher’s pledge for relevant
content.
CV Driver magazine is available free through strategically
positioned outlets and is also available online or through
an annual subscription fee.
Matthew Eisenegger
Publishing Directory
